The Best Foundations for Women Over 40

best foundation for women over 40Turning 40 was a really difficult transition for me; it felt like I was kissing my youth goodbye. Funnily enough, I look back now and would give anything to be 40 again. Using hindsight and putting everything into perspective I can now appreciate how truly young 40 is! However for me it was in my forties that my skin started changing. The cheap Walmart foundation I had been using for years was starting to crease and I felt like my fine lines were being highlighted. It was at this point that I embarked upon my quest to find the best foundations for women over 40, that society unfairly calls older women.

I tried numerous foundations; some I felt were too heavy and thick while others didn’t give me enough coverage. I was like my skin wasn’t young enough for the cheaper foundations I used to wear in my 20s and 30s and it wasn’t old enough for the ones made for mature skin. In the end I went to a makeup consultant and she was great – she helped me narrow down to about 5 different ones that worked for me. I ended up going home with 3 foundations that day and alternated between those 3 for about 7 years.

foundation for women over 40More importantly though, I also went home with an abundance of new knowledge. She taught me about the key factors that determine the suitability of different products for different skin types and different individual requirements. This was the beginning of my obsession with makeup for aging skin and decades later (I’m not saying how many!) my obsession is even greater.

My daughters have been pestering me for years to document my knowledge however I was always too busy. Now I have a bit more time on my hands so I’ve decided to give it a go. Trying to find a foundation that worked for my 40 year old skin was the catalyst for me so I thought it appropriate that I start with this.

Best Foundation for Older Women

I like the number 5 so I’m going to start with what I consider to be the best 5 foundations for older women over 40 to use on their beautiful skin. Everyone is a little bit different and you can definitely go deeper to match your individual skin but there is an awful lot of things to consider here and the thought of trying to write this down on my first go is absolutely overwhelming. The 5 products I’m going to list below are suitable for the majority of women over 40 so without further ado, here goes nothing!

#5 – L’Oreal Age Perfect Makeup Foundation Review

This is a fantastic product and I still cannot believe that L’Oreal decided to discontinue it. It is more of a cream than a liquid but still goes on really easily and provides great coverage without cracking. Unfortunately you can only really get it on Amazon now but thankfully you can still be lucky enough to get it and if you get the opportunity I advise stocking up as it is a really great product.

It is also really affordable compared to some of the other products made for mature skin so you really can’t go wrong. The only thing that has stopped my from rating it higher is the fact that L’Oreal are no longer making it so sooner or later you may not be able to get any more. It also comes with a nice little foundation brush to add to your tool bag.

#4 – Bella Mari Moisturizing Foundation Review

When you think about all the things our skin is exposed to nowadays it really highlights the need to look after and protect our skin as best we can. The Bella Mari moisturizing foundation is one product that can help us do just that. Short of going out and collecting some plants, bringing them home and putting them on your face this foundation is about as natural as it gets. It has no nano particles, synthetic preservatives, petrolatum, methicone, p-phenylenediamine, parabens or any of the other things commonly found in many foundations and moisturizers.

This makes it very suitable for those of you with skin allergies and you can bet that it is also free from gluten, dairy, peanuts, soy etc as well. Of course it is also free of synthetic dyes and fragrances too. Despite this it actually has a rather nice scent (you can’t beat nature!). It goes on evenly and provides good coverage and this is a makeup that you can feel good about wearing as it is also vegan and made right here in the USA. For the price and features you really can’t go wrong.

#3 – Vapour Organic Beauty Atmosphere Luminous Foundation Review

Much like the Bella Mari foundation the Vapour Organic Beauty Atmosphere Luminous Foundation is made from 70% organic ingredients with the rest being made up of mineral pigments so there is no need to worry about artificial dyes. It also has moisturizing properties with the inclusion of Lotus flowers which I really like. For skin that is starting to age a little regular moisturizing is an absolute must so it is nice to have it in your foundation.

Another thing I like about this product is the smell. It may not appeal to everyone as it is somewhat strong but I like it. It has a quite herby smell which is mainly due to the Frankincense and to me this is much nicer than the chemically smell that many of the higher performing foundations have. In terms of application it is a great consistency so it is good for all skin types. It goes on easily and provides good coverage of fine lines and is particularly good at making those pesky pores disappear. It is a bit more expensive than the previous two but well worth it in my opinion.

#2 – Laura Mercier Moisturizing Foundation Review

You are probably already familiar with Laura Mercier but if you aren’t I can tell you she is a world renowned French makeup artist whose rise to the top was triggered in part by her role as Madonna’s personal makeup artist. If you look through old Elle and Vogue magazines you will see her work everywhere. She has had a long and illustrious career and the products in her very popular ‘Flawless Face’ makeup range really reflect this.

The moisturizing foundation is on the next level and you can tell that it is a professional grade product as soon as it touches your fingers. It is pleasant to apply and mixes clear with water and washes off completely so your clothes will thank you too. Often you find these top shelf products require touching up after a few hours but this product lasts a lot longer than expected. You can easily get through a whole day with this foundation. It provides great coverage of pores, fine lines and even wrinkles. Smile lines will not crack it and blotchy skin is a thing of the past. I have no hesitation in recommending this product to anyone.

#1 – Shiseido The Makeup Dual Balancing Foundation Review

Shiseido is one of the oldest cosmetic companies in the world and after more than 140 years this Japanese powerhouse is still going strong. You might ask what a Japanese company would know about makeup for aging skin but I can tell you they know a heck of a lot! It is well known that Japanese women have smoother and younger looking skin than their western counterparts but older Japanese women experience the same if not more age related deterioration and Shiseido has almost one and a half centuries of experience in dealing with this.

I would say that the Dual Balancing Foundation formula is the top of the line foundation for women in their forties. For full to medium and even light coverage this product is perfect. It has a semi matte finish so is perfect for photos and just about every type of light you could possibly find yourself in. It does not cake and provides fantastic coverage of fine lines, pores, dark spots, uneven tones and even wrinkles. It does not crack and even the deepest smile lines are no match for it!

If you can afford it then this is the foundation you should be buying. If you can’t afford it then I suggest skimping on a few other things to get some of this. Its advanced formulation is suitable for dry, oily or combination skin types and for ladies over forty this is a must for the makeup cabinet.

Thank You!

Thank you for reading my reviews about what I think are the best foundations for women over 40. If you found this helpful or have anything to add I would love to hear from you. You can either send me an email to or leave a comment below. You can also check out my Facebook and Google + pages by clicking on the links below to the right of “Follow”. Thanks again and have a great day!

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  1. john

    This was an interesting page over all. I enjoyed reading it and thought that you really had a lot to offer overall. I am going to get some of the Laura Mercier stuff for my wife as she is French. I am sure this will benefit me too because you know what they say – happy wife, happy life. Thank you!

    1. Mary (Post author)

      Great idea John that is really sweet of you. I’m sure she will love it!

  2. Kush1000

    Hey! Great post you have created here.
    Wow, what a difference! Woman on video looks 10 years younger at least! I will show this to my wife, bookmarked!
    I’m sure many people will find this article useful and interesting as I did.
    Thanks for sharing this and have a great day!
    Cheers and good luck

    1. Mary (Post author)

      Thanks Kush I’m glad you liked it. Please be careful in the way that you approach your wife as you don’t want her to take it the wrong way – she might think you’re saying she looks old. Good luck!

  3. Merceadez

    Oh my gosh! I’m thirty one and when I turned thirty I thought it was the end of the world. But I learned to go with it and appropriate living longer. I have never tried the age perfect makeup by l’oreal before. Do you think its something that a woman my age can use? I love to do my face up and have noticed a lot more creasing in my make than I used to get.

    1. Mary (Post author)

      Hi Merceadez if you are starting to get creasing do not worry there are all sorts of things you can do to minimize them. The Age Perfect makeup would definitely be suitable for you. Be sure to check back for more tips and tricks – I’ve been a bit busy lately but plan to write all my knowledge down before I start losing my marbles!

  4. Daniella

    Hi Mary,

    Great article, I really enjoyed reading it!
    To be honest, I don’t put any makeup on my face since I was 20-year-old. I used to, but I stopped. I don’t why, but I prefer myself without any makeup. But my sister loves makeup and she also had a hard time with her age. So I would like to offer her a nice present for her birthday and I thought that this could be an awesome idea.
    Does the Shiseido suit to any kind of skin?
    Thank you very much for this nice article

    1. Mary (Post author)

      Thanks Daniella, I’m glad you enjoyed it. Your sister is lucky to have a thoughtful sibling like you! Yes the Shiseido foundation comes in many shades and it has a very moderate consistency so it can be used on all skin types. It really is worth the money in my opinion. Hope she likes it!

  5. Nicole

    Hi Mary,
    Thanks for sharing your experience.
    I found myself nodding in agreement when reading about your problems being stuck in between the younger and older products.
    I’ll have to try the Shisheido. I have read about Chanel and Georgio Armani foundations being great as well. have you tried these? I would love your opinion.
    Many thanks,

    1. Mary (Post author)

      Hi Nicole, great choice I love the Shisheido, they make great products. I think I have tried the Chanel one and it was overpriced for what it was, in my opinion. Pretty sure I haven’t tried the Armani one though so I can’t comment. Thanks for your comment and have a great day!


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